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How can technology and digital marketing improve veterinary medicine?2 min read

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Investing in publicity and marketing techniques is essential to reach new customers and retain existing ones in the area of veterinary medicine.

According to quantum physics, a particle that vibrates in your vocal cord when you speak can instantly affect a molecule inside a star on the other side of the universe. This is known as quantum entanglement. The greatest illusion in the universe is the illusion of separation. Nothing goes alone, the ensemble is what makes the work a single voice. This does not create new universes, but the whole creates new directions, new spaces and makes us create an infinite universe of preparations for the world we want.
But what does this have to do with Veterinary Medicine, the future and marketing? It's funny to think that this triathlon could become a single vibrational sound that could help and improve Veterinary Medicine as it is seen today.
The changes taking place in the pet animal health sector, with companies standing out for their investment in innovation and technology in equipment and medicines, are very interesting, but they make us wonder if this type of investment alone is enough. Don't companies need to invest in new forms of communication and interaction with customers, such as the creation of applications and digital platforms for studies and professionalization of veterinarians? This way, it would be possible to make the busy day-to-day lives of these professionals easier.
In the day-to-day life of Veterinary Medicine, it is common to see many professionals in the field still stuck with old systems and also professionals who are based on the same, not seeking to innovate and seek new technologies. The veterinarian needs to understand his client, as he has different types of clients. And sometimes, relying on a single persona without other attributes doesn't make you present where you should be and doesn't pass on what is necessary, that is, knowledge.
There are several forms of communication and dissemination that can be used to reach new customers and retain existing ones and, always reaffirming, spread knowledge and open borders. Remember the vibration of your vocal cord, it can go through several paths.

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Pet & Vet Services

Discover the profile of exhibitors in the Pet & Vet Services industry

  • Animal Health Services: Hospitals, Specialty Centers and Diagnostic Centers looking to connect with General Practitioners and refer clinical cases as partners.
  • Health and Funeral Assistance Plans for Pets: Operators of health plans and funeral assistance services.
  • Insurance for Pets and Veterinary Establishments: Life insurance for pets, property insurance for veterinary clinics, life and business succession insurance for family veterinary practices, procedural indemnity insurance for legal cases and other types of personalized insurance.
  • Financial services: Credit, payment methods and financing options.
  • Consultancies and Advice: Consulting services in business management, accounting services, marketing and other areas.
  • Education, Training and Professional Development: Universities, coaching and preparatory courses and services.
  • Pet Daycare and Boarding Services: Daycare and boarding services assist veterinary centers as partners.
  • Pet Transport Services: Safe and convenient transportation solutions for pets, ensuring they can get to veterinary appointments or other activities safely.
  • Software Solutions and Management Systems: Specialized software and management systems for veterinary clinics and hospitals.

Attention:
Professionals in Research, Development and innovation, purchasing,
production and heads of Pet business unit of Animal nutrition industry
are also visitors to the Animal Health Expo Forum.

Pet Nutrition Industry

Discover the profile of exhibitors from the Pet Nutrition industry

Complete Nutrition for Pets:

  • Balanced Diet Solutions: Foods formulated to meet all needs
    nutrition of pets at different stages of life (puppies, adults, elderly).
  • Special Diets for specific needs: Products developed for weight control,
    food sensitivities, and health conditions such as kidney or liver disease.
  • Functional Foods: Supplement-Enriched Solutions: Foods that include functional additives such as omega-3,
    fibers, antioxidants, probiotics, or glucosamine to promote general, digestive, joint health, among others.
  • Formulated for Specific Breeds: Foods adapted to the specific nutritional needs of different breeds,
    taking into account factors such as size, genetic predispositions and activity levels.
  • Snacks and Snacksfor Training and Reward: Products formulated to be
    used as positive reinforcement during training or as occasional treats.
  • Functional Foods: Snacks formulated for dental health, weight management, or additional health benefits.


Nutritional Supplements:

  • Vitamins and Minerals: Supplements designed to ensure adequate intake of essential nutrients.
  • Specific Supplements: Intended to address specific needs such as health
    joints, skin and coat, digestive health, and immune system support.
  • Therapeutic Diets: Nutrition formulated for Pets with Kidney problems, Liver Diseases, Diabetes Mellitus, Heart Diseases
  • Diets for Obesity: Low-calorie, high-fiber foods to promote weight loss while maintaining satiety.
  • Diets for Gastrointestinal Problems: Diets with easily digestible ingredients,
    enriched with probiotics and fiber to support gastrointestinal health.

    Sensitivity and Allergy Diets:

  • Hypoallergenic: Formulated with new or hydrolyzed protein sources to minimize the risk of allergic reactions.
  • Food Sensitivity: Foods with limited ingredients and carefully selected to avoid
    common ingredients that cause sensitivities.
  • Diets for Urinary Health:
  • Prevention of Urinary Crystals and Stones: Diets formulated to control urinary pH
    and mineral levels to help prevent the formation of crystals and stones in the urinary tract.

Attention:
Professionals in Research, Development and innovation, purchasing,
production and heads of Pet business unit of Animal nutrition industry
are also visitors to the Animal Health Expo Forum.

Pet Care Industry

Discover the profile of exhibitors from the Pet Care Industry

Hygiene and Care Products:

  • Shampoos and Conditioners: Solutions for different hair types and dermatological needs, neutral, natural, hypoallergenic.
  • Dental Health Products: Toothpastes, mouthwashes and dental treats designed and formulated to help maintain pets' oral health.
  • Ear and Eye Cleaning and Hygiene Products: Safe solutions for regular eye and ear cleaning.
  • Paw, Nose and Hair Care: Natural, neutral, organic and hypoallergenic protective creams for paws, nose and hair.


Nutritional Supplements (non-medicated):

  • Joint Supplements: Such as glucosamine and chondroitin, designed to maintain joint health.
  • Supplements for Skin and Coat: Fish oils, biotin and other supplements that promote a shiny coat and healthy skin.
  • Probiotics: To support the gastrointestinal health of pets.

Accessories and Equipment:

  • Care Services: Pet Sitting and Daycare: Care and supervision services during the owners' absence.
  • Activity Monitors: Wearable devices that monitor pets’ physical activity and heart patterns, diabetes and sleep.
  • Health and Wellness Apps: Applications that help owners manage their pets’ health and diet,
    including reminders for hygiene treatments, medication schedule control and veterinary appointments.

Pet Health Industry

Discover the Pet Health Industry Exhibitor Profile

Pharmaceutical products:

  • Therapeutics: Specific medicines for the treatment of chronic and acute diseases.
  • Vaccines: Solutions for preventing infectious diseases.
  • Antiparasitics: Solutions for controlling external and internal parasites
    including endoparasiticides (such as dewormers) and ectoparasiticides (such as fleas and ticks).
  • Antimicrobial Therapies: Medicines used to treat bacterial, fungal or viral infections.
  • Biologicals: Products derived from organisms for the treatment and prevention of diseases.


    Equipment, Technologies and Innovations:

  • Veterinary Medical Equipment and Devices: Advanced technologies for treating and monitoring animal health,
    including remote monitoring devices and wearables for health and activity tracking.
  • Imaging Diagnosis and Laboratory Medicine: Rapid Tests, Equipment for Clinical Analysis of Urine and Blood,
    Biopsies and Specific Tests for various infectious diseases and genetic conditions.
  • Imaging Diagnostic Equipment: Equipment such as computed tomography, magnetic resonance imaging,
    ultrasound and radiology.
 
Attention:

Professionals working in the areas of research, development,
Production and product development, as well as Unit Heads
de Negócios Pet also participate as visitors to the event.

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